Today’s nationwide Women’s March attendees will advocate for voter registration through every available social network. To that end, one of its planning organizations has partnered with a new app that allows users to combine posts from across apps. The social App Crunchet.
Crunchet is designed to help the Women’s March Alliance and Chicago march create collages of Facebook, Instagram, Twitter, Twitch, YouTube, Spotify, and uploaded content that can be shared anywhere as a single story. Users can also collaborate, being invited to or asking to become a contributor to someone else’s Crunchet post.
According to the Crunchet apps co-founder, Denise Holder, the reason for creating the app was the apparent lack of an app that allows you to join someone else’s story instead of just the conventional posts of oneself.
“The women’s marches were successful because of social media tools,” says Katherine Siemionko, one of the leaders of 2017’s march in New York City and a Women’s March Alliance co-founder. “Considering youth is our target market, tools like the social app Crunchet may allow us to reach them faster than older tools like Facebook that the youth are moving off of.”
Now since soft-launching a year ago around the first Women’s March, Crunchet has been able to raise over $1.5 million in seed funding and even has a team of 14 and has ambassadors at over 50 colleges. While the app is still a work in progress, there’s potential in both the ideas of social co-posting and aggregating content from across networks.
Crunchet’s iOS app allows you to link up with all your other apps, then select from your content there, paste in links, or upload imagery. It all gets laid out in swipeable carousels so people don’t have to jump between every app to see all your posts on a certain topic. You can even add a soundtrack to your post through Spotify. Then you take your Social App Crunchet links and share them wherever you want. It is expected that the Android version of the app will soon be made available to users.
The Social App Crunchet has its own feed, and so you are enabled to see all the posts of people you follow so you don’t miss updates about important moments like today.
One potential problem might be that those algorithms elsewhere might give preference to native content over links to seeing that stuff and more on Crunchet. Holzer hopes collaborative posts where multiple Crunchet users team up that you can’t get elsewhere will compel click-throughs, and encourage people to cooperate on making meaningful content.
Still, the algorithm issue could further complicate Crunchet’s growth ambitions. You could see social media fatigue and the crowded app space as an advantage, giving people a reason to use Crunchet so they don’t have to compose redundant posts on each app. But it might make people think they already have too many ways to share. To Holzer, the greatest challenge is fitting people to try the social app, a hurdle few social apps ever overcome, even without the threat of Facebook copying what’s special about them. The company is planning a series A funding round to pull in some more resources for its quest to scale.
Beyond today’s Women’s Marches, which you can join in cities around the US and even abroad, Crunchet plans to work with arts, music, fashion, esports, and other festivals as well as protests and rallies. Whether it’s convincing people to enlist in political movements or just helping them discover something beautiful, the social app Crunchet could make sharing everywhere as easy as sharing anywhere.